“Responsible ecotourism”: the term often appears in our trip descriptions, on our social media, even in our name. But what does it actually mean for a Moroccan hiking club?
What it is not
It is not just a marketing slogan stuck onto ordinary hikes. Nor is it limiting ourselves to destinations already overcrowded by mass tourism in Morocco.
What it means to us
Lasting local partnerships
Each of our Pioneer Routes was built hand in hand with a local inn or guesthouse — Chez Bassou in Imilchil, Dar Ahansal in Zaouiat Ahansal, Gîte Amil in Taghia. Responsible ecotourism starts by supporting the local economy rather than bypassing it.
Promoting little-known areas
Rather than multiplying trips on the same popular trails, we seek to map new routes in remote parts of the High Atlas — often among the most isolated areas of Morocco, where hiking can become a real driver of local development.
Minimising our impact
Leave nothing behind, respect wildlife and plants, stay on marked trails — simple rules that every hiker who comes with us commits to, detailed in our club rules.
Pass on, not just consume
Installing an identification plaque on a summit, documenting a region: it means leaving a useful mark for the hikers who will come after us — rather than just ticking a box on a travel list.
A belief born in 2017, still alive
Since Club Randomania was founded, this vision has not changed: explore, map, promote, pass on. Every new route, every new local partnership, every hiker who joins us brings to life the idea that mountain tourism can be a positive force for the regions that welcome it.
